Anyone in the digital marketing world has heard of search engine optimization (SEO), but not everyone has the toolkit to perform it well. Crafting effective SEO marketing for your law firm takes not only a digital-savvy marketing team but also a law firm SEO expert who knows the ins and outs of lawyer marketing. Bringing an expert in SEO onto your team can launch your firm into the limelight, but there are a few things to consider before hiring.
Know What you Want
Obvious, right? The first mistake many firms make when bringing in a marketing team is going in without a vision. Before you even post a job listing or seek out a law firm SEO expert, you are going to need to establish a clear understanding of what you are looking for and outline a thorough job description. Having your expectations mapped out on paper will make choosing the perfect candidate a lot easier and will ensure your new SEO expert fits the bill.
Ask for Samples
Like any job interview, you are going to want to request a portfolio or ask to see samples of websites the law firm SEO expert has optimized. This is a good chance to witness their knowledge in action, assess the quality of their work, and determine if their strategy is a good fit for your firm’s needs. Effective SEO takes time, and an understanding of the industry one is optimizing content for. Law firm SEO experts will come with a working knowledge of the legal industry and the portfolio to prove it.
Get to Know their Strategy
During the interview process, it is important to gauge how well a candidate will represent your firm. The best law firm SEO expert will have a strategic plan already in mind, which may include a starting point for keywords to optimize, webpages to update, and new strategies to improve your firm’s audience reach and online presence. Developing a masterful SEO strategy is going to take some serious collaboration between the marketer and the company. Teamwork is key here. Finding an SEO expert that values transparency and open communication will result in poignant and effective marketing campaigns that reflect your firm’s values.
Working with an SEO Expert
SEO is one of the best ways to improve your online presence, but this digital strategy is more than simply optimizing keywords. The best law firm SEO expert will be able to produce relevant marketing material that not only reaches audiences but further encourages them to use your service.
Instead of wasting time going through different companies, why not give Attorney Marketing and Design a call? We provide clients with expert lawyer marketing services and provide a free analysis so you can test the waters before making any commitments. We have an exclusivity clause for all our law firm SEO services to avoid a conflict of interest. Law firm SEO is an incredible niche market that requires creative marketing strategies to avoid the pitfall of cliché messaging. By working with our law firm SEO experts, your firm will see increased web traffic, audience engagement, and more customers coming through the door.