If you’re launching what you hope will be a successful law firm, then you’re going to need more than just good law firm SEO. Therefore, this blog will explain the ways you can promote your new law firm so that it will be a guaranteed success. Good luck!
Build a Social Media Presence
In the modern day, a great and simple way to get word out about your law firm is to build a social media presence. Most people are connected on at least one social media, whether they’re old or young. That’s why creating a page on Facebook, Instagram, Twitter, or LinkedIn is a great way to begin promoting your new law firm, especially if you pair it with solid law firm SEO.
Building a social media presence is valuable for a number of reasons. For example, it gives your clients—as well as those interested in becoming clients—a dedicated space to get updates, discuss your services with others, and even contact members of your firm directly. What’s more, you can even use your social media pages to help with your law firm SEO by using specific keywords in your posts to attract people from search engines.
Spread Word of Mouth Through Your Clients
Once you’ve acquired some clients, whether it be through social media or effective law firm SEO, you should encourage them to spread positive word of mouth about your firm. In a way, this is guaranteed marketing, assuming your services are good. If your clients are happy with your firm, then they should be willing to recommend it to others. This can lead to more clients, which is exactly what you want.
It’s also worth asking your clients if they would be willing to write your law firm a positive review online. Not only will positive reviews make you look good whenever people search your firm online, but simply having your firm mentioned on the internet in reviews can help with your law firm SEO. So, assuming your clients are willing to support you, there’s nothing to lose!
Email Newsletters to Potential Clients
Like social media, everyone uses email. If you can get the emails of clients you would like to acquire, then why not send them out an emailed newsletter that explains what your firm does. If a potential client has never heard of you, then this is a great way to fix that. Unlike promoting with law firm SEO, sending out email newsletters is more direct and should lead to more positive results, assuming you do it right. No one wants to be spammed with emails, so make sure to avoid that. Instead, just send out a newsletter and hope for the best. At the very least, it will help the client to know who you are so that they may be willing to work with you in the future.
For more tips for promoting your law firm, follow this link, and good luck!