LAW FIRM SEO
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LAWYER SEO MANAGEMENT COMPANY
SEO offers a visible and effective search engine presence leading to an increase of new cases, profitability, and cost efficiency for our law firm clients. Our search engine optimization services include: Organic Search, On-Page SEO, Link Building, Keyword Research / Strategy and Activity Reports.
Search Engine Optimization is the most effective and powerful way to market your website and get new cases from the internet. Our SEO strategies will give your website a higher ranking in the search engines. We are confident in our abilities to get results for our clients, so we have no contracts.
We also have an exclusivity clause for our law firm SEO services. This means that we will never work with any of your competitors to avoid a conflict of interest. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing and Yahoo.
There are more than a billion registered websites on the internet. So, how do you make sure yours stands out, attracts traffic, and converts clients? The answer is SEO.
You may be familiar with the term SEO. That stands for Search Engine Optimization and it’s the definitive way to stand out in Google and other online searches. SEO is used to specifically attract your target audience, making it a far more powerful marketing medium than many traditional methods. But for many, that is where their knowledge of SEO ends. They don’t think about what happens behind the scenes and how search engines are indexing, organizing, and pushing certain websites to the first page of search results. That’s a shame, because when you understand exactly how SEO works, you are in a powerful position to leverage it – especially if you are a law firm.
Law firm SEO is a niche product that goes many steps beyond standard optimization. Law is an incredibly diverse field; attorney SEO that works for one firm will not work for another. It is important to use a law firm SEO expert that takes the time to learn what your practice does, the values you stand for, and the people you want to reach. The only way for lawyer SEO strategies to truly work is to avoid the cookie cutter SEO approach and focus on aspects that makes your law firm unique.
Let’s take a closer look at our SEO for law firm strategies so you can understand, and leverage, this powerful tool.
What is Law Firm SEO?
Law firm SEO takes the basics of search engine optimization and fine tunes it for an attorney’s practice. SEO for lawyers is a fully scalable product, suitable for large multi-national firms, single practices, emerging partnerships – wherever you and your firm are on the career path.
Unlike radio, television, and newspaper ads, SEO for your law firm targets and reaches your direct audience. Traditional marketing casts a wide net and places your ad in front of thousands of people. This is actually a drawback. Thousands of eyes on your ad is not effective if you are not reaching the people that need your services. Lawyer SEO, therefore, places your message in front of a smaller audience, but directly in front of those that are actively looking for your services. That’s just the beginning! When you work with a law firm SEO expert, you not only have the means to get your name out there, but also your message and branding.
Our attorney SEO involves:
Key Components of SEO for Law Firms
Have you been told that lawyer SEO is as simple as putting some keywords into your existing content? Keywords are important, but they are just one part of a much larger picture. Your personalized SEO law firm strategy must also include:
A Google-friendly website
Google and other search engines prioritize websites that incorporate aspects their bots look for. Every aspect must be attorney-SEO focused, including the parts your potential clients do not see, such as your title tag, meta attributions, and alt text on images. The components your audience sees are equally important and include the header, all of your content, high-quality images, and even the URL. If you don’t apply lawyer SEO to every aspect of your website, you will fall below the ranks in search engine results.
Overly technical jargon, bad grammar and spelling, long sentences and too-broad keywords befall many attorneys that fail to use a law firm SEO expert. Your site must have engaging content that is frequently updated, targets the right keywords (long and short tail), creates a powerful first impression, and is long enough to get your point across but short enough to hold the reader’s interest. It must also include easily navigated inbound and outbound links. These aspects are part of what Google looks for over and above keywords.
The most effective attorney SEO includes the right kinds of images for two main reasons. First, imagery helps you increase your keywords by including alt text. This text allows the visually impaired using screen readers to hear descriptions of the photos, allows search engines to better index the website, and provides context when the photo doesn’t load (for example, if there is a broadband or capacity issue). Secondly, readers are more attracted to content with high-res, relatable, well-placed photos. SEO for lawyer strategies must include photos for both search engine attraction and target market engagement.
Creating the Best SEO for Your Law Firm
Now that you know why SEO for attorney’s sites is so important, let’s take a close look at how we develop your strategy. This is a multi-step process that includes:
The clean up
Your existing content is analyzed. Links are checked to ensure they are not dead, lead to competitor sites, or target sites that routinely fail to rank highly on Google. The site’s layout is analyzed for organization and ease of user engagement. Word counts on each page are checked for alignment with search engine optimization preferences. Content is scrutinized for existing keywords (and their effective or ineffectiveness); grammar, spelling, and flow; messaging; branding; value proposition; and target market relevance.
Personalized law firm SEO strategy
With your existing site pared back to the basics, we have an excellent canvas on which to build your attorney SEO masterpiece! What do you want to achieve? More clients? A site that provides education and resources? Brand recognition? Whatever your goals, a law firm SEO expert has the tools to get you there.
As a law firm SEO expert, we have many tools in our toolbox, and like a skilled carpenter, we only select the ones that work with your personalized law firm SEO strategy. By deploying only the resources best suited for your attorney SEO, you get an incredibly targeted result that does not waste time or money on features that do not add value. Just a few of the tools available include Google Analytics, SEMrush, keyword optimization, and Ahrefs.
One of the most important aspects of long-term SEO for lawyer websites is the content. The saying “content is king” is very apt. As diverse as your strategy is, it falls short if your content is lacking. This is why law firm SEO experts like us have access to expert, experienced copywriters that will create content in line with your personalized strategy. This is a collaboration among the writer, the law firm, and the optimizer to ensure the message you need is clearly portrayed while the back end SEO details (keywords, headings, tags, meta-descriptions, alt text, etc.) are all in place.
Blogging is one of the most cost effective, dynamic ways to create client engagement. Not only is it one of the best ways to keep adding new SEO-friendly content to your site, it is a platform that shows the knowledge and value of your law firm. Blogs are not direct sales mechanisms. Instead, they are where you discuss things of value to your client. A blog is often the deciding factor when a potential client is choosing between you and a competitor. The law firm that first attracts the reader through SEO, then demonstrates its ability for the client through website content and a series of educational blog posts, is more apt to convert that reader into a client.
Did you know that Google actually rates sites lower when they are not optimized for mobile viewing? Another reason to choose a law firm SEO expert is their ability to create one site that automatically optimizes for laptop, smartphone, and tablet viewing.
No SEO for law firm strategy is complete without site security. Built-in protocols and routine maintenance help protect against malware, virus attacks, ransomware, and phishing emails sent through your contact page. Additional security measures such as automated hosting renewals prevent your site’s URL from expiring and being picked up and held hostage by a competitor.
Offsite Lawyer SEO is About Your Reputation
We have discussed what goes into the best attorney SEO websites. Now let’s look at the value of offsite SEO.
Offsite SEO strategies leverage other websites and platforms that engage and attract your audience. Maintaining these links is every bit as important as your on-site SEO and should be part of your overall strategy. After all, do you want to be the only law firm without an active Facebook page or YouTube channel? In addition to target market engagement, these sites help increase your SEO presence, which organically directs even more traffic to your site.
A popular way to support your site are the aforementioned outbound links. These links need to be checked often for relevancy. (Do they lead to a dead site or an outdated news story? Do they lead to current research?)
Listing on Yelp, LinkedIn or Yellow Pages online? Your profile must include SEO keywords and active site links.
Carefully curated about and bio pages on social media must include relevant keywords and proper links. Tools like linkinbio create one-click calls to action in Instagram, while Bitly creates a better reader experience on Facebook. Any place you use social media should be included in your law firm SEO expert’s analysis.
The Best Law Firm SEO Expert
Choosing the best law firm SEO expert is important in achieving the success you need with your strategy and getting the highest ROI. Attorney Marketing and Design is an award-winning agency with the experience and tools you need to launch your SEO strategy to new heights. With Attorney Marketing and Design, you get a law firm SEO expert that works with you to directly reach your target market by using a clear and concise strategy and only the tools that best suit your end goal. Contact us today for the best law firm SEO services in the U.S.