OUR SERVICES
OUR SERVICES
PAY PER CLICK MANAGEMENT
Pay Per Click has an instant impact and gives your law firm a much larger reach and exposure as a result of first page exposure on major search engines.
PPC MANAGEMENT
Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.
We deliver results that help our law firm clients achieve their business goals. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.
GET HELP
Get additional help for any of your PPC needs by contacting us at 888.731.0234.
OUR PROCESS
Our pay-per-click (PPC) management service includes the following components:
- PPC Search campaign strategy
- Keyword research and selection
- Ad creative development
- Campaign set-up
- Bid management and ROI tracking
- Landing page optimization and development
- Campaign management and analysis
OUR PPC SERVICES
HOW PPC CAN HELP YOU
Paid Search Advertising
Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.
PPC Remarketing
Turn your valuable "potential clients" into "loyal clients". Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.
Social Advertising
Need to generate awareness about your law firm? We’ll develop a social advertising strategy aimed to increase brand awareness.
Display Advertising
We offer individual display marketing strategies to increase brand exposure, engagement and conversions.
Video Advertising
We are experts in online advertising. Our team is ready to help you get the competitive advantage by creating video ads that will increase your law firm’s online presence.
OUR PPC SERVICES
HOW PPC CAN HELP YOU
Paid Search Advertising
Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.
PPC Remarketing
Turn your valuable "potential clients" into "loyal clients". Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.
Social Advertising
Need to generate awareness about your law firm? We’ll develop a social advertising strategy aimed to increase brand awareness.
Display Advertising
We offer individual display marketing strategies to increase brand exposure, engagement and conversions.
Video Advertising
We are experts in online advertising. Our team is ready to help you get the competitive advantage by creating video ads that will increase your law firm’s online presence.
PAY PER CLICK GROWTH PLAN
This section turns the page into a decision page, not just a service description. It explains what AttorneyMad audits, what work happens first, what affects cost and timeline, what proof can be shown safely, and how pay per click advertising connects to qualified consultations.
Audit criteria
We review practice-area economics, landing pages, compliance, keywords, negative keywords, budgets, calls/forms, intake quality, conversion tracking, and signed-case feedback.
Cost and timeline discussion
Cost depends on competition, page depth, technical condition, tracking, proof, and whether the plan needs SEO, GBP, PPC, redesign, reputation, or intake improvements. Early fixes can begin quickly; stronger visibility and lead quality compound over time.
Proof and portfolio guidance
We use real proof only: approved reviews, attorney credentials, representative experience, portfolio examples, audit findings, and compliant trust signals. We do not invent case results.
Lead quality and conversion tracking
Calls, forms, source data, intake notes, consultation quality, and signed-case feedback matter more than vanity traffic. The plan should show whether visibility creates real opportunities.
First 90 days of the plan
Days 1–15
Audit account, keywords, landing pages, tracking, budgets, and intake quality.
Days 15–30
Fix tracking, message match, negative keywords, and conversion paths.
Days 30–60
Launch/refine campaigns, landing pages, budgets, and lead-quality review.
Days 60–90
Review cost per qualified opportunity, calls/forms, and scaling decisions.
Who this is for
Good fit
- Your firm needs faster lead feedback than SEO alone
- You have strong landing pages and intake tracking
- You know which practice areas are valuable enough for paid acquisition
- You can review lead quality weekly
Not the first priority yet
- Your landing pages do not convert
- You cannot track calls, forms, or signed-case feedback
- You want cheap clicks instead of qualified consultations
- You need guaranteed case volume
Real client proof we can safely show
“We are placing well in many of the cities that we have targeted and we have clearly received cases as a result.”
Law firm client
Anonymized from an existing AttorneyMad testimonial.
“We’ve seen a huge increase in internet traffic since we’ve been working with Attorney Marketing.”
Law firm client
Anonymized from an existing AttorneyMad testimonial.
“Very knowledgeable and proactive. Highly recommend.”
Law firm client
Anonymized from an existing AttorneyMad testimonial.
AttorneyMad vs. a generic agency
Generic agency
- Reports traffic or impressions only
- Uses the same plan for every firm
- Skips intake and lead-quality feedback
- Hides behind vague timelines or guarantees
AttorneyMad
- Builds around practice area, city, proof, and search intent
- Looks at calls, forms, intake quality, and case opportunities
- Connects content, design, tracking, and conversion paths
- Explains what can be improved without inflated promises
COMMON QUESTIONS
Budget depends on market, practice area, CPCs, conversion rate, landing page quality, and case value.
Often yes. PPC creates faster feedback while SEO builds compounding visibility.
Poor landing pages, broad keywords, weak negatives, bad tracking, and no intake feedback cause waste.
Calls, forms, consultation quality, cost per qualified opportunity, and signed-case feedback matter more than clicks.
Yes. Claims, testimonials, disclaimers, and offers should follow attorney advertising rules.
Yes. Paid search data can reveal which queries and practice areas actually convert.
No. Some areas are too competitive or low-value unless the economics work.
Tracking, landing pages, keyword mapping, negatives, budgets, and intake process should be ready.
