Website design has become an increasingly important aspect of any business. While it is now expected that every business has an online presence, people are increasingly hitting the “back” button on sites that offer a poor user experience. That is why, today, law firm website design is no longer a nice thing to have; it is integral to a firm’s success, especially in competitive markets. Here are just four ways in which professional website design can help your law firm find create better experiences, lower your bottom line, and even develop better potential leads for your team.
1. Improve Search Engine Rankings
One of the main, almost-hidden benefits of quality law firm website design is that good design helps you rise in search engine results. Search engines like Google now evaluate design and accessibility in its ranking, meaning that sites that are better designed and optimized will end up higher in people’s searches. This can give you an edge in your competition over other sites that are poorly designed, all while providing you with the many advantages that good website design will bring to your business.
2. Connect with Potential Clients Faster
The best part of a properly designed site, no matter the industry, is that it lowers the time and reduces the number of actions between a visitor and the action you want them to perform. Whether that’s using an online chat feature, filling out a contact form, or calling you, proper law firm website design will get visitors to your site in contact with you much more quickly so that you can convert them into clients.
3. Help Organize and Filter Inquiries
Everyone knows that not every lead that comes to your website is a qualified lead. In the case of law firm websites, this can include visitors who need counsel for legal services that you don’t typically provide. High-quality law firm website design can get you leads, but it can also help filter out leads that are irrelevant. This can come in the form of spam filtering, offering questionnaires before getting contact information, or even organizing content so people will understand your firm better before hitting the contact button.
4. Provide Better Service with Fewer Resources
Automated chats, faster phone connections, resources to answer frequently asked questions—all of these features can help improve your service experience while reducing the number of resources you need. This means you can improve your user and client experience while reducing your bottom line, all through proper law firm website design.
Law firm website design is one of the fastest and easiest ways to improve your customer service, increase your web traffic, and develop more reliable and consistent leads. This can only happen, however, if you use an experienced and dedicated law firm website design company. Attorney Marketing and Design has been creating award-winning law firm website products for law firms for years. Contact us today to learn more about what we can do for you.