July 2020 | Attorney Marketing and Design

When it comes to marketing in the legal profession, there are few tactics as potentially successful as search engine optimization (SEO) campaigns. These campaigns use people’s searches for advertising and raising your website’s ranking on Google all at the same time. But before you take full advantage of an attorney SEO campaign, here are a few things to consider to make it a success.

Get a Keyword Set

Many people think that attorney SEO is as simple as brainstorming some keywords and then using those as your options. While brainstorming the right keywords is a good idea, your chosen keywords need to be thoroughly researched and malleable.

Why would you need multiple keywords for attorney SEO? The reason is twofold: making sure you can move with trends and maximizing your investment. Since keywords are auctioned off in Google, you want to strike a balance of the right keywords for your area at the right time. This takes into consideration geographical changes in language (does your area prefer “lawyer” to “attorney” for example?) and any words that work with your specific practice.

By working with a dedicated attorney SEO team, you can develop a list of keywords for your campaign that works for your practice and your region. Plus, you can have a team ready to change those keywords to help your plan adapt to changes in searches.

Expand Your Opportunities

While many people think that attorney SEO sits exclusively on Google search result pages, this could not be further from the truth. In fact, a quality SEO plan will expand past just Google’s home page to other services, other platforms, and even to different media. This is because, while Google is the world’s most-used search engine, there are plenty of places where you can connect with your potential clients and customers.

Consider, for example, using alternative search engines, or even using attorney SEO strategies on YouTube or other Google platforms. This can be an excellent way to target new clients through new mediums, creating multiple touch points, but also creating opportunities in more than one place. Rather than focusing all of your efforts on one page, you can diversify for a better return on your investment.

Integrate into a Larger Plan

Marketing plans can’t rely on a single thing. They need to operate as a series of strategies and tactics that work together. Your attorney SEO could be getting thousands of clicks, for example, but that doesn’t mean anything if people can’t navigate your website. It is for this reason that many people integrate an SEO campaign into their other strategies.

By expanding your scope, you can create multiple points of contact in a marketing campaign and deliver a stellar experience once they arrive on your site. This is the best way to maximize the effectiveness of any attorney SEO plan.

No matter what kind of law you practice, a comprehensive attorney SEO can help connect you with new clients in your area. Attorney Marketing and Design is dedicated to creating campaigns for the legal profession, specifically. We understand the industry and can help you reach new levels of success.

In a world dominated by cell phones and computers, people’s first actions after they discover they need a lawyer is often to start heading to search engines and checking out the websites of local lawyers. Having a visually appealing and informative website is very important for you in order to attract new customers to your practice; a slow, cluttered website may deter people from contacting you. To ensure you have a clean web design that shows you are an expert and professional, you may need to enlist the help of a lawyer website design company; but first, you need to know some basics before you invest your money to ensure you know what you are looking for.

Prepare Basic Aspects of your Website Design

There are a few basic aspects of website design that you need to know about so that you can ask the right questions when looking for a lawyer website design company to hire. Firstly, you should consider the platform that your website uses; with a good platform, website edits can become much more simple, new content can be added easily, and the site will load quickly and be easy to index by search engines. Also, understanding what information you want to be front and center on your website is important. This information can be laid out in a digital document in the form of a bulleted website map; it can just be basic main page titles you want individual pages for, such as “areas of practice”, “about us”, or “testimonials”. You don’t want your site to be cluttered, but you also want all the pertinent information clients will need to be convinced to contact you.

Producing Images and Videos to Use

For your professional lawyer website design, you’ll want to avoid stock imagery and have professionally shot images and videos showcasing your specific law practice. You can include high-resolution photos of you, your team, and your office. You should also include a few short clips on your website, promotional videos that will convince potential clients that they should come to you.

Think About the Content You Want to be Showcased

When expanding on the website map that you created for a lawyer website design company to create pages on your website, you need to decide what content will go into each section, as well as on your main page. When a potential client comes to your website, they need to immediately know what areas of law you practice in to know if you can help them. They’ll also probably want to check out your “about us” page to get to know you a bit better before contacting you. Showcase content that best represents you and your team’s personalities to have the best chance of bringing in clients.

Search Engine Optimization

Search engine optimization gives your website the best chance to appear high on search engine results pages, ideally the first page. If you are going to hire a lawyer website design company, you need to make sure that they have experience with SEO; otherwise, you’ll be getting a design that isn’t optimized for bringing in new customers.

Check Out Your Competitors Websites

Always check out the competition when you are making a new product, service, or website. You need to see what your competition is doing so that you can see their strengths and weaknesses; this will enable you to make your website better and set yourself apart from all the rest. Once you understand what you need from your lawyer website design, then you have the knowledge to make an informed decision when choosing a website design company for you. Click here to learn more.