When it comes to marketing in the legal profession, there are few tactics as potentially successful as search engine optimization (SEO) campaigns. These campaigns use people’s searches for advertising and raising your website’s ranking on Google all at the same time. But before you take full advantage of an attorney SEO campaign, here are a few things to consider to make it a success.
Get a Keyword Set
Many people think that attorney SEO is as simple as brainstorming some keywords and then using those as your options. While brainstorming the right keywords is a good idea, your chosen keywords need to be thoroughly researched and malleable.
Why would you need multiple keywords for attorney SEO? The reason is twofold: making sure you can move with trends and maximizing your investment. Since keywords are auctioned off in Google, you want to strike a balance of the right keywords for your area at the right time. This takes into consideration geographical changes in language (does your area prefer “lawyer” to “attorney” for example?) and any words that work with your specific practice.
By working with a dedicated attorney SEO team, you can develop a list of keywords for your campaign that works for your practice and your region. Plus, you can have a team ready to change those keywords to help your plan adapt to changes in searches.
Expand Your Opportunities
While many people think that attorney SEO sits exclusively on Google search result pages, this could not be further from the truth. In fact, a quality SEO plan will expand past just Google’s home page to other services, other platforms, and even to different media. This is because, while Google is the world’s most-used search engine, there are plenty of places where you can connect with your potential clients and customers.
Consider, for example, using alternative search engines, or even using attorney SEO strategies on YouTube or other Google platforms. This can be an excellent way to target new clients through new mediums, creating multiple touch points, but also creating opportunities in more than one place. Rather than focusing all of your efforts on one page, you can diversify for a better return on your investment.
Integrate into a Larger Plan
Marketing plans can’t rely on a single thing. They need to operate as a series of strategies and tactics that work together. Your attorney SEO could be getting thousands of clicks, for example, but that doesn’t mean anything if people can’t navigate your website. It is for this reason that many people integrate an SEO campaign into their other strategies.
By expanding your scope, you can create multiple points of contact in a marketing campaign and deliver a stellar experience once they arrive on your site. This is the best way to maximize the effectiveness of any attorney SEO plan.
No matter what kind of law you practice, a comprehensive attorney SEO can help connect you with new clients in your area. Attorney Marketing and Design is dedicated to creating campaigns for the legal profession, specifically. We understand the industry and can help you reach new levels of success.